ELEVEN SPORTS NETWORK has today announced the appointments of Krishnendu Chakraborty as Director of Business Development & Sponsorships and Goh Chee Beng as Associate Director of Marketing & Communications for Singapore.
Chakraborty, in his new role, will have direct responsibility for identifying new business opportunities, driving sponsorship revenue and developing further strategic partnerships for ELEVEN throughout the country. He begins immediately and will report directly to Asia Managing Director, Joyee Biswas.
Chakraborty has considerable experience of working in the media industry, and has held senior positions in leading media houses across the subcontinent, Middle East and Asia Pacific. He spent the last eight years working at Star TV, managing inventory and sponsorship revenues across a number of genres including news, entertainment and movies, and played an integral role in the launch of the network’s Hotstar digital platform in South-East Asia.
Prior to his time at Star TV, Chakraborty worked for the Hindustan Times, developing and managing advertising and special-features’ deals with clients and agencies. He holds an Engineering degree from India’s Asansol Engineering College, and an MBA with majors in International Business from AMITY Business School in Noida.
“ELEVEN is an exciting and unique venture, and I am delighted to join what is clearly a strong and talented team,” says Chakraborty. “I am looking forward to working closely with the team to shape our business strategy and develop new partnerships which will help grow the network even further.”
Meanwhile, Goh, who begins his role immediately in ELEVEN’s Singapore office, will have direct responsibility for the network’s Marketing and Communications activities across the country. Goh brings with him a wealth of experience in integrated Marketing, having previously worked in an advertising and event agency in the early part of his career, before moving to Singapore to become Head of International Marketing and Events for Asia Sports Ventures.
In this role, he was responsible for organising and promoting the International Sepaktakraw Federation’s (ISTAF) Super Series tournaments in South Korea, India, Myanmar, Thailand and Malaysia.
Goh, who is a formidable writer and communicator, having graduated with a double degree in English Literature and Marketing from the University of Otago in New Zealand said, “What ELEVEN has achieved in its short lifetime is very impressive and I am very pleased to join the team,” says Goh. “The network has built itself a strong reputation in the industry and I am looking forward to helping it grow even further.”
“Krishnendu’s knowledge and excellent commercial understanding will enhance our ability to maintain our expansion in Singapore,” says Biswas. “His experience of the Asian broadcast industry makes him a fantastic addition to the team, while Chee Beng’s strong marketing and communication abilities will enable us to tell our story to even more fans in Singapore. We are delighted to welcome them both to ELEVEN.”