The brand new international media group ELEVEN SPORTS NETWORK has appointed Danny Menken as Group Managing Director.
Danny Menken joins ELEVEN SPORTS NETWORK after an extensive career in sports media. Over the past 10 years he has served as Managing Director of Eurosport including Benelux, Czech, Slovakia, Ukraine with further responsibilities across Denmark, UK and Ireland before becoming CEO of Infostrada Sports Group – which he managed globally and prepared for sale, the latter having formalised recently.
ELEVEN SPORTS NETWORK is part of The Channels Co., Ltd, which aims to launch its network in Belgium, Poland, Singapore and Malaysia by the start of the new football seasons. It promises to expand its presence to other countries with Menken responsible for the management and growth of the Network.
“Our strategy is both ambitious and exciting and we are pleased to have Danny take the helm,” says Andre Tegner, Head of Strategy and Investment, ELEVEN SPORTS NETWORK. “We already have extensive expertise both on an international and local level, and Danny has experience in bringing rapid expansion and growth, driven by many successful initiatives including the localisation of several channels during his career. He was an obvious choice to complement our team and to help fulfil our ambition in becoming the ultimate football and sport destination for fans.”
The international media group ELEVEN SPORTS NETWORK which is new to Belgian, Polish, Malaysian and Singapore markets will – depending on the market – showcase football matches from Italian Serie A, French Ligue 1 and Scottish SPFL amongst others. It will also broadcast many other top international sports, such as men’s handball Champions League, Italian volleyball league, Formula 1 and NFL with over 2,000 hours live coverage of premium sporting events annually in each market, along with news, comprehensive analysis, digital content and local programming.
“I am very happy and proud to join this fantastic company where sports, entrepreneurship, expertise, experience and excellence are the common denominators between the people and the business,” says Danny Menken. “I am sure that together we will be able to create a lot of added value both for our audiences, our clients as well as for the leagues which we broadcast.”
Founded in 2015, ELEVEN SPORTS NETWORK is a brand new global sports network dedicated to delivering world-class international and domestic sports and lifestyle entertainment. Initial launches include 9 channels across 4 select domestic markets with each country receiving over 2,000 hours live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming. The Pay TV channels are 24/7, multiscreen, full HD and produced to the highest production standards both internationally as well as locally, with local language commentary.