The National Basketball Association (NBA) and ELEVEN SPORTS NETWORK, a global sports network dedicated to delivering world-class sports and lifestyle entertainment, today announced a multiyear broadcast partnership to bring NBA games and programming to fans in Singapore beginning with the 2016-17 NBA season.
As an official broadcast partner of the NBA in Singapore, ELEVEN SPORTS NETWORK will televise the regular-season, NBA All-Star, NBA Playoffs, the entirety of the Conference Finals and The Finals. ELEVEN SPORTS NETWORK will also show repeat primetime telecasts and NBA highlights programs, including NBA Action and daily highlights. ELEVEN SPORTS NETWORK’s NBA coverage will be accessible through its website and mobile app.
“The NBA is one of the biggest sports properties in the world and we are delighted to be the network bringing it to fans in Singapore,” said ELEVEN SPORTS NETWORK Group Managing Director Danny Menken. “Our localised NBA programming in Belgium has been very popular with the fans, and we are sure we can replicate this success in this important Asian market.”
“With an extensive portfolio of premium sports content, ELEVEN SPORTS NETWORK is the ideal partner in Singapore for us to work with to increase our local presence,” said NBA Asia Managing Director Scott Levy. “Singapore is an important market for us and we’ve conducted numerous events here, including the recent introduction of the Jr. NBA program, marking the sixth Southeast Asian country to adopt our youth development platform. With the support of ELEVEN SPORTS NETWORK, we look forward to bringing even more NBA experiences to our Singaporean fans.”
Fans can subscribe for NBA content via www.elevensports.sg or through the ELEVEN SPORTS NETWORK app which can be downloaded from Google Play and the App Store. ELEVEN SPORTS NETWORK channels are also available in Singapore on Singtel TV, StarHub Go and Toggle.
The 2016-17 NBA season begins Wednesday, October 26. For all the latest NBA news, updates, scores, stats, schedules, videos and more, follow the NBA on Facebook (Facebook.com/NBA) and on Twitter (@NBA) and download the NBA App from the App Store and the Google Play Store.